LIEBESKIND BERLIN - Member Days Campaign
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Creative Production & Edit:
Josephine M. Aymar
For this online campaign celebrating a unique deal for Liebeskind members, we highlighted the vibrant turquoise color and the raw, urban essence of Berlin. Shot in an 80s neo art deco setting, the campaign aligns perfectly with the youthful styles of the bags. The bags are displayed in a diverse and colorful street market environment, capturing the dynamic spirit of the city. We used a mix of analog and digital images as a selection of mood and product. The campaign visuals were spread via Instagram and newsletters, reaching our audience with a fresh and engaging aesthetic.